Monday, 5 July 2010

Statistics and the Press

Newspapers will frequently take their stories ( in this case their headlines ) from official national statistics.

The Office of National Statistics (ONS) has been gathering material about the way Britons live since the 1970's.

This week it was announced that the annual spending on sweets in the UK for instance was £372 per child.

If you are doing a business topic which includes any kind of statistical data analysis check which figures maybe available.

Several of the AMP questions concern web-based marketing / advertising. It would be vital to find some recent figures on online access in the UK for this type of research.

In 2009 according to the ONS 70% of households had internet access

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