Junk Mail RIP ?

Haywood, M (2010) Personalisation : does this mean more effecient marketing and the end of junk mail ? Market Leader Journal, Quarter 2 accessed via WARC [online] through http://library.beds.ac.uk/ on 25th March 2010

Is it really the case, as argued here, that targeting us individually means we'll never get another pizza ad through the door ? Perhaps not, but the above article is a useful look at new marketing methods, and it also predicts the demise of the loyalty card.

A really good look at the future of marketing methods ( as pictured on my somewhat old fashioned PC ! )

Marketing and new social media

Do marketing methods alter radically if you are using Social Media ( Facebook, Twitter ) rather than more traditional marketing techniques ?



From a recent article on MediaTel Neil Perkin assesses some of the main of using Social Media for Marketing benefits. For more detail visit his blog
http://neilperkin.typepad.com/

I hope that I've not misrepresented him here.
1. Fans, even virtual ones, have made a commitment. You have found out who they are...
2. Engaged users ( fans/friends ) care more than searchers
3. Those who interact are advocates ( they tell their mates ? )
4. Search engine weight is improved by having lots of fans.
5. You've found loads of people..now you can target them
6. Interacting with your customers is easier.
7. Different marketing strategies can now be employed
( I got puzzled here about what these might be )
8. Advertising through social media sites will become ever-
more important.
9. Real time feedback ( see no.6 presumably )
10. Your audience awaits ( everyone is on Facebook already )
Perkin, N (2010) Social Media : maximise your business's potential accessed via MediaTel [online] http://library.beds.ac.uk/ on March 23rd 2010

Pro's and Cons of Social Networking for Business

The opportunity social media offer for open dialogue with customers can pose risks as well as benefits....

Benefits.

• Customers can tell you what they think of your product or brand

Risks

• You may not like what they tell you

I suppose that this is only a problem if you are not prepared to face negative feedback. This needs to be done quickly and effectively however ( within 24 hours ? ) otherwise the brand could suffer badly . Nothing worse than an out-of -date blog.

Although blogs & social networking sites are easy to access this is no excuse for having poor content contained on them.