The opportunity social media offer for open dialogue with customers can pose risks as well as benefits....
Benefits.
- Customers can tell you what they think of your product or brand
Risks
- You may not like what they tell you
I suppose that this is only a problem if you are not prepared to face negative feedback. This needs to be done quickly and effectively however ( within 24 hours ? ) otherwise the brand could suffer badly . Nothing worse than an out-of -date blog.
Although blogs & social networking sites are easy to access this is no excuse for having poor content contained on them.
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