A rebrand on our doorstep....

For many years Luton business students did a project on attracting new members to the Leisure Centre in Luton formerly known as Vauxhall Recreation Centre (VRC).

Many other students will have memories of sitting examinations here too.

Vauxhall has recently been renamed Venue 360, with a new (vaguely similar)  logo and the following explanation

Venue 360 represents all-round ( 360 degrees ) activities offered

• Business
• Leisure
• Fitness
• Pleasure

Little else seems to have changed in the facilities offered, but it may take a while to get used to the new name. Many Lutonians still call the shopping centre in town the Arndale rather than the Mall, despite a name-change a few years ago.

Leisure Centre Membership

When the Luton Business Students (level 1) were doing their first piece of work on Vauxhall Leisure Centre we talked about the fact that annual leisure centre membership is less popular at the moment than pay-as-you-go arrangements.

This has been shown recently with a story reported in many papers. The ONS ( Office of National Statistics ) maintain a 'basket' of goods used to work out the UK Inflation figure.

A recent review of 'basket' has omitted leisure centre fees, whilst including the purchase of i-Pads and other tablet devices...

Use Newsbank Database to find stories on this....