Case Studies in Marketing

Another new addition to stock, AMP students are advised to beat the Autumn intake to this 2011 publication. The author is from nearby Cranfield University. It contains plenty of up-to-date case studies as indicated by the logos on the cover !

AMP Marketing Students

Beat the rush to this new text which we have recently added to stock. It's going to be the recommended text on MAR-005-3 Marketing in Contexts 2011 from next academic year so we are expecting a high demand.

What Future BHS ?

In this week's Saturday Daily Telegraph Mary Portas looks at the fortunes of that High Street institution British Home Stores

www.telegraph.co.uk/maryportas

Owner Sir Philip Green promised a bit of a revamp to introduce some of his other mid-market brands, but this doesn't seem to have helped BHS turn the corner at present.

There are some alarming contrasts with rival Primark.

In Luton these rival stores are literally a stone's throw apart ( please don't test this out )

I'm just noting however that BHS usually seems to be more populated by older shoppers ( potentially a big market ), and housed in brutalist 60's buildings.

The picture of the Market Street, Manchester looks very similar to our Luton branch ( pictured )