Beat the rush to this new text which we have recently added to stock. It's going to be the recommended text on MAR-005-3 Marketing in Contexts 2011 from next academic year so we are expecting a high demand.
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This blog is intended for students in the Business School at the University of Bedfordshire. We will use it to try to help with common questions which we know will be coming up during your course.
Particularly at Advances level you will be doing a large project on some of the issues covered here, and we will try to concentrate on these topics when posting on the blog.
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Particularly at Advances level you will be doing a large project on some of the issues covered here, and we will try to concentrate on these topics when posting on the blog.
We hope you will find it useful.
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Posts
There is an excellent chapter in this book about arts marketing. This in turn has a very telling case study about the Brecon Jazz Festival.
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