Aldi Effect

The term "Aldi Effect" has been used to convey the idea that during recessionary times shoppers will dessert Tesco and Asda is order to save money.

Instead they will visit Aldi and Lidl, cut-price supermarkets which have recently prospered.

Although the arguement is a tempting one it does not explain the recent success of the more upmarket chain, Waitrose.

Figures to support these theories can be found on the Newsbank database.

Look at shops which have disappeared in Luton or your local town lately.