Beat the rush to this new text which we have recently added to stock. It's going to be the recommended text on MAR-005-3 Marketing in Contexts 2011 from next academic year so we are expecting a high demand.
A recent edition of the Grocer ( October 3rd 2009 ) makes a good point about the use of Social Networking sites to host Viral Marketing campaigns. As the audience is a young one for sites like BEBO, sweets are very popular for these campaigns. Hence viral marketing for Chewits ( pictured), Wispa, and Dime Bars ( strangely renamed Daim bars )
This blog is intended for students in the Business School at the University of Bedfordshire. We will use it to try to help with common questions which we know will be coming up during your course.
Particularly at Advances level you will be doing a large project on some of the issues covered here, and we will try to concentrate on these topics when posting on the blog.