Showing posts with label Marketing in a recession. Show all posts
Showing posts with label Marketing in a recession. Show all posts

Monday, 13 February 2012

Prospering in a Recession



For those business students working on industries which are prospering despite the recession brewing might be worth looking at. As well as the continuing good fortunes of Wetherspoons Marstons pre-tax profits are up 9.4 % with solid performances in directly run and rented-out pubs.

Pubs and brewers employ 1 million people in the UK and Marstons are still opening ne pubs. The emphasis is on those premises large enough for kitchens. An average customer spends £6 on food.



Johnson, A. (2012) Pubs boss Ralph has the right pedigree Daily Express 11th February p.79

Wednesday, 22 June 2011

Aldi Effect


The term "Aldi Effect" has been used to convey the idea that during recessionary times shoppers will dessert Tesco and Asda is order to save money.

Instead they will visit Aldi and Lidl, cut-price supermarkets which have recently prospered.

Although the arguement is a tempting one it does not explain the recent success of the more upmarket chain, Waitrose.

Figures to support these theories can be found on the Newsbank database.

Look at shops which have disappeared in Luton or your local town lately.