Brands - and Telling Stories

If you are looking at brands these two books might be relevant.

Danesi, M (2006) Brands. Abingdon : Routledge

is a new addition to stock in the Park Square LRC.

Lots on what constitutes a brand and the psychology of branding.

Brand Failures is an older book, but very informative about why brands fail.

Harley Davidson for example is a well recognised brand throughout the world - their attempt to launch a perfume however was not so successful.

The image of rugged masculinity did not really work for a shampoo.

Pro's and Cons of Social Networking for Business

The opportunity social media offer for open dialogue with customers can pose risks as well as benefits....

Benefits.

• Customers can tell you what they think of your product or brand

Risks

• You may not like what they tell you

I suppose that this is only a problem if you are not prepared to face negative feedback. This needs to be done quickly and effectively however ( within 24 hours ? ) otherwise the brand could suffer badly . Nothing worse than an out-of -date blog.

Although blogs & social networking sites are easy to access this is no excuse for having poor content contained on them.