If you are looking at brands these two books might be relevant.
Danesi, M (2006) Brands. Abingdon : Routledge
is a new addition to stock in the Park Square LRC.
Lots on what constitutes a brand and the psychology of branding.
Brand Failures is an older book, but very informative about why brands fail.
Harley Davidson for example is a well recognised brand throughout the world - their attempt to launch a perfume however was not so successful.
The image of rugged masculinity did not really work for a shampoo.
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