Is the cockroach business model (humble, basic & safe ) the secret of long term survival ?
AMP questions like really asking you to think about how complex a business model should be. Cockroach is unlikely to be one of the keywords which you would use, but the analogy to the animal may be worth considering.
Cochroaches ( despite being simple creations ) are one of the hardiest creatures in nature, and most likely to survive for example, a nuclear holocaust.
Could developing your business in the same way work in a time of recession ? Or is it really the case that more innovation ( and less simplicity ) is required ?
Look at both simple and innovative business strategies before reaching your conclusion.
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