Marc Watson is a Luton fan. He is also CEO of BT. The company have just announced plans to show 38 Premier League matches next season (2013-14)
These games will be free to BT Broadband customers.
The group paid £738 million for rights, and will be battling with Sky, who have 10.8 million subscribers already.
It will be a tough battle. For further stories and analysis use Newsbank.
Showing posts with label Sponsorship. Show all posts
Showing posts with label Sponsorship. Show all posts
Monday, 20 May 2013
Thursday, 1 March 2012
Sports Sponsorship

Watching Liverpool win the Carling Cup Final on Sunday reminded of something that a representative of the drinks company once said about the marketing of their product.
Young men are interested in four things.
Carling sell them one directly (alcohol) and sponsor two of the others; music
(through venues like the Carling Academy)and sport ( eg the Carling Cup )
What can the fourth thing be though ?
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