Thursday, 1 March 2012

Sports Sponsorship



Watching Liverpool win the Carling Cup Final on Sunday reminded of something that a representative of the drinks company once said about the marketing of their product.

Young men are interested in four things.

Carling sell them one directly (alcohol) and sponsor two of the others; music
(through venues like the Carling Academy)and sport ( eg the Carling Cup )

What can the fourth thing be though ?

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