Thursday, 23 June 2011

Sample AMP Topics

We have seen the following topics come up several times over the past couple of years, and although there are several new questions in June 2011 some are quite similar to these :

Will Toyota, the former legend of the car industry. lose the game ?
( All about market position, and how a company which has had a difficult time can overcome it. The case study may be someone like BP in the future, and how they might recover from their disastrous year. General information about the company could be found on Newsbank. You will have to use theory from books and journals to support your arguements )

Will advances in mobile telephone technology and applications herald the end of cash ?
( You need to think about how the cash-less society might develop, and look at how quickly technology is moving in this direction ). Are there time where hard currency cannot be replaced ? Will the situation develop in all countries at an equal pace ? Are there analogies to printed books being replaced by their electronic counterparts ? Look at general work about visions of the future, eg the Rough Guide to the future book, a recent addition to stock at Park Square.

How could a high street retailer survive the down-turn economy ?
( Although the obvious "Aldi Effect" is that the cheapest will prosper, how to explain the current good results for Waitrose ? )

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