...this quotation is related to Marketing Communications in one of the Project titles....
Don't forget that bookstock on cultural studies may provide some useful information here. In particular two books by John Berger 'Ways of Seeing' and 'Another way of telling' ( written with Jean Mohr )
'Ways of seeing' is a classic text, about art criticism and how we view images. It contains a great deal of information about our reactions to visual images which could be of use for both this topic and also the question...
Advertising is all about telling stories : they don't have to be true
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