Haywood, M (2010) Personalisation : does this mean more effecient marketing and the end of junk mail ? Market Leader Journal, Quarter 2 accessed via WARC [online] through http://library.beds.ac.uk/ on 25th March 2010
Is it really the case, as argued here, that targeting us individually means we'll never get another pizza ad through the door ? Perhaps not, but the above article is a useful look at new marketing methods, and it also predicts the demise of the loyalty card.
A really good look at the future of marketing methods ( as pictured on my somewhat old fashioned PC ! )
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