If you are looking for examples of green companies in the UK it might be worth checking The Sunday Times Green List. This will give you an indication of organisations who are promintly green.In 2009 the top 60 included:
BT
Tesco
Willmott Dixon
You could check the company websites to see how green issues are promoted.
Information about the Green List can be found using the Newsbank Database, or the Times own website ( it was launched in October )
Don't forget also the Keynote Database market research report :
The Green and Ethical Consumer (2008)
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