Marketing and new social media

Do marketing methods alter radically if you are using Social Media ( Facebook, Twitter ) rather than more traditional marketing techniques ?



From a recent article on MediaTel Neil Perkin assesses some of the main of using Social Media for Marketing benefits. For more detail visit his blog
http://neilperkin.typepad.com/

I hope that I've not misrepresented him here.
1. Fans, even virtual ones, have made a commitment. You have found out who they are...
2. Engaged users ( fans/friends ) care more than searchers
3. Those who interact are advocates ( they tell their mates ? )
4. Search engine weight is improved by having lots of fans.
5. You've found loads of people..now you can target them
6. Interacting with your customers is easier.
7. Different marketing strategies can now be employed
( I got puzzled here about what these might be )
8. Advertising through social media sites will become ever-
more important.
9. Real time feedback ( see no.6 presumably )
10. Your audience awaits ( everyone is on Facebook already )
Perkin, N (2010) Social Media : maximise your business's potential accessed via MediaTel [online] http://library.beds.ac.uk/ on March 23rd 2010