Marketing the Arts

Recently added to the LRC is the MA by R.L Saklatvala

Designing an arts festival : constructing authenticity

University of Beds 2010

Lots of local examples about organising the Luton B Festival ( including a useful list of local names - photographer Ben Hodson gets a namecheck )

I think it would be beneficial to look at this if your AMP concerned any kind of arts marketing, or comparison between commercial and community schemes ?

( do the same principles apply )