Thursday, 29 July 2010
New LUSH Shop in Luton...
Luton's new Handmade Cosmetics shop....
The latest addition to the Arndale Mall in Luton fascinated me enough to have a look at Mary Portas excellent review of the Lush Chain. Although this is a couple of years old there are some points here that are still relevant I think...
http://www.telegraph.co.uk/culture/3663833/Shop.html
LUSH is a shop which can often me smelt before it is seen. In Luton it is near to Greggs, so I wondered if their pasties would now of bath bombs.
Mary Portas is very complimentary about the chain's customer service and marketing strategies.
If you are studying the Cosmetics Industry, or maybe British brands in general there is a more recent Key Note Report Cosmetics and Fragrances 2010. Lush is a real success story of recent years, and seems to prove that even in tough economic times people will still treat themselves to a few luxuries...
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