
Hayek was the man behind the Swatch. His simple idea was that a watch need not be expensive, but could still be desirable, if marketed as a stylish "must have" brand.
A fashion accessory as much as a timepiece.
The idea ( and the Swatch ) are still going strong today. Hayek became one of the world's weathiest men...
A look at Hayek's background, and the nature of his ideas could be relevant in particular to the question about whether entrepreneurs are born or created....
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