Head in the Cloud Computing

Marston, S, Li, Z, Banyopadhyay, S, Zhang, J, Ghalsasi, A (2011) Cloud computing - the business perspective Decision Support Systems (51) p.176-189

For AMP students doing the question on cloud computing and it's applications this is an excellent introduction to the topic.

Good definitions, and a SWOT analysis are included.

As with many academic articles a few lines may require closer examination. For example :

"One of the biggest threats...is the possibility of backlash from entrenched incumbents" ( Marston et al 2011, p.182 )

I am taking this to mean that those who feel they are forced to adopt new technologies such as this react especially badly when technology does not benefit their business.