Culture and Business

Whilst checking DISCOVER sources  on Fairtrade and recession recently I chanced across a very good article from the journal Cultural Studies.

I mention this because it's tempting sometimes to assume that only business journals will be relevant to our studies. In some areas the dividing line is more blurred.

The article in question gives a good history of Fairtrade, what it means on a practical level ; did you know that Chelmsford was the first UK Fairtrade town, and the type of consumer attracted to Fairtrade goods.

Wheeler, K. (2012) Change today, Choose Fairtrade Cultural Studies Vol 26 (4) p.492-515