Thursday, 9 February 2012
Olympic Legacy
Some statistics on the economic effect of the games (Business Management Students did a project on this recently)
Games (from 27th July to 12th August)......expected to raise £5.1 bn for UK
Consumer spending during that period.......£750 m
53 companies acting as corporate sponsors (of differing degrees)
Too early to judge the economic effect in full yet of course. Plenty of evidence available on Business Source Premier database to demonstrate previous effects on host cities / nations.
MacInnes, D.(2012)Olympics by numbers, Independent [i version] 29th January, p.49
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