Currency, Reliability, Authority and Purpose

Many of you will have heard Peter Godwin (above) talk about looking at the purpose of a newspaper or journal article.

I was reminded of his point this week when reading in the Daily Express about how successful Channel 5 has been lately. Channel 5 and the Daily Express are of course part of the same corporation ( Northern & Shell ) and they therefore constantly promote each other.

Here's an example from last week...

Channel 5 is football ratings hit
Express,Saturday, February 18, 2012
Author: Sarah Westcott

CHANNEL 5 scored a knockout this week after action-packed Europa League football pulled in record viewing figures .

A total of 8.2 million people tuned in to watch Manchester United defeat Ajax 2-0 in Amsterdam on Thursday.

The programme peaked at 4.62 million viewers during the 135-minute programme and held an average audience of 2.7 million, according to Channel 5 figures .

The peak audience beat that of ITV1's Porto versus Manchester City match later in the evening, which could muster only 4.57 million.

The Channel 5 game also helped it to claim a 9.91 per cent audience share of families.