Those of you whose AMP project involves the study of online advertising might look at the decline in the sale of print journals ( particularly those aimed at the youth market )The decline of the NME is spectacular in this respect.
In the UK ( July - Dec 09 ) the NME sold 35,163 copies in the UK - a spectacular drop from 85,011 ten years ago.
Figures from Mediatel database ( accessed 10/08/10 )
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