At AMP level the focus will be very much on secondary research from academic journal articles. An alternative to carrying out your own primary research might be to look at sources such as the Ipsos MORI site to find out the primary research which has already been carried out for you.
There is quite alot of information available free here, and the source would not be out of place in your bibliography, as MORI is a reputable market research body
Pictured above is a recent free report on attitudes to downloading music.
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