Fairtrade products form 17.2 % of the ground coffee subsector *.That's alot of caffeine,
If you are looking for case studies on fairtrade or CSR then it would be advisable to see what the websites of Costa, Starbucks, or Cafe Nero say on this topic...
* Keynote Report (2009) Hot Beverages Market Assessment [online] via http://library.beds.ac.uk. Accessed on May 18th 2010
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