Wednesday, 7 April 2010

Mums Repositioning the Brand


I think that Mary Portas has been a bit harsh on Iceland in her Shop! column this week ( Telegraph Magazine 3rd April 2010 ).


Recent initiatives such as their stance on organic vegetables are barely mentioned.


Whilst there's no online service, the home delivery service seems entirely succesful ( in Luton at least ! )


www. telegraph.co.uk/maryportas


to see if you agree.....

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