Luxury Brands and the recession...

Conflicting views about BMW. FT reports that pre-tax profits increased by 17.7 % in 2009 . Mary Portas is less than impressed with the company's customer care at dealerships she visits for this week's Daily Telegraph Magazine.

A two page ad in the same mag is keen to stress the company's green credentials...

Less emissions. More driving pleasure ....

Could make an interesting case study for a number of different projects ?

Schafer, D (2010) BMW profits beat forecasts, Financial Times, Friday 12th March

Portas, M (2010) Shop !, Daily Telegraph Magazine, 17th April.