Still no clue in the Luton Mall about the fate of the Thorntons shop there. Apparently details are to be announced when staff have been informed, within the next fortnight.
Thorntons operate 337 UK stores and are closing at least 120 of them. Where stores close they are hoping to open franchises nearby ( maybe in Debenhams or similar I imagine ?)
Strategy for the future ?
More products for less than £5, and in-store tasting sessions !
Christmas, Valentines Day & Easter are seasonal peaks for chocolate sales, but Thorntons additionally stressed that hot weather in May affected business.
I wonder if headlines like the one above didn't help. Maybe we are eating too much fruit these days ?
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