For those doing their large Project or their AMP and have a topic about branding then you MUST use our WARC database! WARC (World Advertising Research Centre) . A search for brands will bring thousands of results - case studies, research articles, news. If you want to follow up a particular company and see why they succeeded there may be a case study. There are now lots of new features to help you search so make sure you use WARC!
Access it here!
Friday, 4 February 2011
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