Branding and Corporate Identity

If your project concerns anything to do with branding I would recommend this new acquisition to the LRC. The chapter on Brand Identity is especially good and includes 12 most common naming mistakes.

My favourite is EMU ( an Australian airline ) ...named after a bird which cannot fly.

Brands and branding

For those doing their large Project or their AMP and have a topic about branding then you MUST use our WARC database! WARC (World Advertising Research Centre) . A search for brands will bring thousands of results - case studies, research articles, news. If you want to follow up a particular company and see why they succeeded there may be a case study. There are now lots of new features to help you search so make sure you use WARC!
Access it here!

Luton Waterstones to close....

The Luton branch of Waterstones is to close shortly. The only bookshops left in the town will be the discount store 'The Works' and the more general W.H Smith. Very sad for the University Community and especially embarrassing as Luton attempts to obtain city status.

The company blames shop closures on the severe weather recently, and a 'weak entertainment market ' Shares worth £1 last January are now valued at 6 pence.

Surely Amazon and the effects of the recession are the real reason for the shops decline.