Wednesday, 19 January 2011
Rebranding Unilever...
For those of you doing the Project on Rebranding Unilever, don't forget the Key Note Company Information which will tell you a little about the company's very varied portfolio :
Health care products, ice cream, tea, and cleaning materials !
You are never far from a Unilever brand such as Magnum, Cornetto, PG Tips, Knorr Soup ( once their best selling brand ) or Surf Washing Powder.
The Biz-Ed Database also has a good case study on Unilever.
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