There are lots of quotations about advertising, which might help spice up your project. It just occured to me that you could trace lots of these on Credo Reference database.
The one I just used was uncredited. Here's my source..
Half the money I spend on advertising is wasted, and the trouble is I don't know which half.Leverhulme, Viscount (1851 - 1925)
( Accessed via Credo Reference [online] via http://library.beds.ac.uk on 26th August 2009 )
Wednesday, 26 August 2009
Targeted Advertising
"Half the money I spend on advertising is wasted : trouble is, I don't know which half"
Article in FT ( Wed April 15th ) looks at how advertisers are now targeting consumers through social networking sites such as Facebook.
Google, Yahoo, Microsoft and AOL all collect behavioural data and use this information to target users.
The future ? This process is extended to cable / satellite television channels...
Find the article on Newsbank if you are looking at Viral / Behavioural Advertising.
The title is ' A deeper peeper'
Article in FT ( Wed April 15th ) looks at how advertisers are now targeting consumers through social networking sites such as Facebook.
Google, Yahoo, Microsoft and AOL all collect behavioural data and use this information to target users.
The future ? This process is extended to cable / satellite television channels...
Find the article on Newsbank if you are looking at Viral / Behavioural Advertising.
The title is ' A deeper peeper'
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